Simplicity is the ultimate sophistication”

H ello, I’m Katya Kovalenko, Barcelona based digital art director, consultant, and left-brained graphic designer.

I believe in “less but better” and I don’t believe in trends. I think a truly great logo or identity can last for years and still look fresh. I believe that minimalism in branding is what embodies the clear presentation of the values and manifesto of the company. In cities and industries cluttered with brand choice and visual noise, it is the simple messages that have the greatest strength in standing out and resonating with customers over time.

 

I work both directly with a client and collaborating with agencies to offer:

  • Build powerful identity systems that express each company’s values and connects it to their customers
  • Develop intuitive, user-centric interfaces that engage and communicate clearly on all devices
  • Perform a thoughtful audit of existing content in order to present it in more logical and organized way

 

A fter years of working in agencies I developed a different working dynamic. Instead of providing service to a client I like to collaborate with a company, be a part of the team that shares same goals. I ask lots of questions, listen and learn all the details to finally come up together with a creative solution that fits their needs.

I’ve had the privilege of working with many great companies, such as Indra, GE, Lindt, Mattel, La Caixa, among others.