One of my favorite projects so far.
I worked closely with GovUp team from the very beginning of the brand as an art director and the main designer. They came up with the name and showed me some examples of websites they liked as well as a few photos of vintage technology. This is how the identity was born.
I presented a few variations for the logo mark, but definitely, this one was the strongest option.
This video was created as a teaser before the official presentation of the project. I art directed it and Alba Seguí made this beautiful animation.
Like I said before we were inspired by the combination of old vintage photos and technology. We used this background style on the website, and for some print pieces.